Sorefoz’s new visual identity

We are thrilled to share with you all Sorefoz’s new visual identity.

The new logo and typography, which will follow the brand’s sustainable growth trajectory, represent our strong commitment to innovation, dynamism, and simple but effective communication.

Its hexagonal shape represents the strength of our financial and organizational structure. The vertices of the S letter, the union, and proximity with our network of Associated Stores. True to its history, the logo will remain blue in colour.

Together we move toward the future with optimism!

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